Following the insight and discovery phase, Lee starts concepting and sketching ideas. Concepts and directions are then shared with the client to better understand the vision. After the direction has been agreed upon, Lee begins creating the art. 

Lee creates the art as vector-based, digital art — created as scalable art, so it can be output at whatever size necessary. The art is designed to be output onto various options of substrates. Substrates may include materials, such as vinyl adhesive wall coverings, aluminum boards, glass panels, architectural metal screens, wood panels and so on. For example, if the desired outcome is a painted mural look, the vinyl wall covering can be implemented to achieve that effect. For even greater durability and effects, one might consider printing directly onto aluminum boards. There are various options for consideration suited for the project. Specific recommendations of execution will come from the collaboration between Lee and the print vendor.

Lee’s final deliverable is a vector file that is sent to a print vendor, who then will prep and output the artwork onto the chosen substrate, based on the final desired outcome. Lee coordinates with the vendor to ensure accuracy and quality of output and installation, as needed.